Facebook wants to automate publishers’ direct-sold video ad deals

By Tim Peterson Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers' ad businesses. A year...

Facebook enables all Pages to add guests to Live broadcasts on iOS

By Tim Peterson Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live...

After recent News Feed changes, Facebook offers guidance for publishers

By Tamar Weinberg Are you a publisher who's looking for tips about how to connect and engage your Facebook fans? Facebook has...

Facebook will live-stream 20 MLB games starting tomorrow

By Tim Peterson Facebook may have missed out on streaming the country's most popular sport, but it has signed a deal to...

Facebook now pinpoints individual posts to keep clickbait out of the News Feed

By Tim Peterson Facebook is getting more precise in its fight against clickbait. After training its news feed algorithm to recognize clickbait headlines...

FAQ: Everything Facebook has admitted about its measurement errors

By Tim Peterson To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on...

Facebook admits its 10th measurement mistake since September

By Tim Peterson Facebook has messed up on its math again. More notable than the error itself is the fact that, by...

Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have

By Tim Peterson Instagram has copied Snapchat's _____ feature that _________. On Instagram, the feature is called ______. (Sorry, I forgot to fill...

Snapchat’s Sponsored Lenses can now be targeted with guarantees, work as World Lenses

By Tim Peterson Less than a week after a drab earnings report, Snapchat is polishing its ad product portfolio and making a...

Facebook pixels get upgrade to track actions & page data

By Greg Finn The engine behind Facebook's tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad...

What is the value of a ‘Like?’

By Brad O'Brien I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured...

Survey: Only 24 percent of SMBs seeing positive ROI on Facebook

By Greg Sterling Dozens of small business surveys have shown high levels of Facebook adoption, as well as high demand for social...

UNILAD takes back lead as top video creator in April, but video views down...

By Amy Gesenhues UNILAD regained the No. 1 spot on Tubular Labs' top 10 list of the most viewed video creators for...

How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed

By Tim Peterson Facebook is looking to eradicate any semblance between people's news feeds and those spammy “recommended articles” boxes littering the...

Up close with Facebook’s Frame Studio

By Danny Sullivan Facebook's new Frame Studio tool allows anyone to make frames that can be superimposed on top of pictures taken...

Facebook Lead Ads just got a whole lot more useful with offline conversion data

By Ginny Marvin Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such as...

The most important thing to know about Facebook’s ad load problem

By Tim Peterson For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max...

Facebook’s Q1 2017 earnings report in 6 charts

By Tim Peterson Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue...

Someone reposted your Page’s Facebook video? You can now take some of their ad...

By Matt McGee Publishers, Page owners and video creators can now make some money when their copyrighted videos are reposted by other...

Sunny Leone launched her emojis For her Fans

Sunny Leone launches her emojis For her Fans name of SunnyEmojis  Sunny Leone fans can now download a line of emojis/stickers and share their...

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